Social Responsibility is a concept that implies that any individual or organization has an obligation towards society at large, to perform so as to maintain a balance between economy and ecosystems.
Today, any corporate knows already the importance of investing in such issues that even though it has no direct impact on profit margins, they will demonstrate to customers and the world that they simply care.
Such practices can have greater impact on building a company’s trustworthiness in any kind of business it is in. Customers are looking for more than quality in products or services: A study ran by Cone Communications has shown that 9 out of 10 customers expect companies to do more than make profit — they should also operate responsibly to address social and environmental issues. The same percentage would boycott a company if they learned of irresponsible or deceptive business practices.
If you are interested to know how companies around the world are acting responsibly, here’s a great list made by Business News Daily with 22 examples of companies that practice social responsibility.
Although social responsibility as a whole is very important, perhaps the biggest effect it can have in the corporate environment is actually connected to the workforce – young employees to be exact.
One of the main characteristics of the Millennial generation is exactly its socially responsible traits. It is highly important to the youth to be working with like-minded organizations, that will make sure to do their part for a better future too.
It all gives the youth a sense of purpose, of understanding that the work they do will enable better social conditions and sustainability to the world. It makes them both engage more with the responsible organization, and put in perspective a greater future working there.
Social responsibility is a huge part of the Millennial identity, and the same should apply to the place they work at.2