How to attract the next generation of employees

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On this blog, we have often discussed the problems recruiters face when attracting the next generation of employees. This problem becomes more and more relevant as the current workforce ages. According to Park Communications, by 2020 millennials will make up 35% of the workforce, outnumbering the current generation of workers. What steps can your organization take today to attract the next generation of employees?

Develop an attractive work environment

Make sure you are an attractive employer in the future by actively improving your current employee benefits and your employer brand. Make sure you are on trend with what millennials value in work benefits; millennials value flexibility and the ability to pursue their own interests the most out of all work benefits. Rethinking your value proposition will help you take your employer branding to the next level.

Invest in internship programs

The best way to make sure future employees have the needed skills for your organization is to develop them yourself through internship programs. Not only does a well-executed internship program put you directly in touch with young talent; it gives you an extra set of hands and a new perspective that can already affect organizational growth during the program.

AIESEC connects businesses with young leaders to develop themselves through professional and volunteering internships. Check out our partners portal to see how AIESEC can connect you with young talent.

Embrace the future

The workplace is changing. Technology is affecting every aspect of organizations, including communication through innovations like Slack. Implementing AI in recruitment helps recruiters sift through thousands of CVs. The next generation of employees will embrace change and innovation if you don’t implement the changes yourself.


Whether by investing in employer branding, internship programs or embracing new technology, change is necessary to attract the next generation of employees. Preparing and implementing the changes now may make the difference between your organization falling behind or soaring ahead in the future.


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