Employee storytelling is actually the type of stories you hear from a company’s employees, and how they view the company itself. Many employers think they do not need such a thing, even when it can contribute much to the company’s success rate and its image.
Your company needs employee storytelling because such work stories create and shape the culture of the organization. What your employees talk about and the content of their work stories are powerful forces in shaping and strengthening your company’s strengths. What your employees share with each other and talk about frequently at work becomes imprinted on a much professional level.
These stories shared in the workplace may also form a substantial core of the employee experience. Inspiring work stories are even more significant for new employees. New employees listen to the work stories of older employees to learn about the culture and the work environment the employer provides for his or her employees. From this website, it is told that, “rather than relying on company websites for organizational information, 52 percent of job candidates now turn to family and friends for the inside story; 14 percent look at feedback and reviews from people who work at the company, according to Harris Interactive.”
New employees then use work stories to cultivate and create expectations around their relationship with their new manager. What other employees tell them to expect and experience powerfully frames their own experience. Young employees, who are rather inexperienced, may also find that their thinking is influenced by employee stories. Without being aware of it, they develop patterns of behavior and respond based on the expectations formulated by employee storytelling, oftentimes not by the reality of the job.
As an employer, you need to ensure that your employee workplace stories are inspiring, enabling, and reinforce your desired work culture. By discovering what kind of work stories are rampant in your workplace, you can learn much.
Listen carefully and ask employees what kinds of stories they hear and tell. This step is revealing, as you may develop a picture of how work stories are currently shaping the work environment at your place. This is further a good way to assess the state of your current company culture.
If the employee storytelling you hear makes you cringe, then make a plan with a cross-sectional team of your employees to change those stories into better ones. You could ensure that you are telling positive, inspiring stories as well, at any management and employee meetings that are held at your company. This may prompt your employees in saying the same things, too. As the leader of the management team, this is especially important to reinforce employee culture with positive work stories.
Weaving employee storytelling, though it requires patience and time, is crucial also for creating the company’s achievements, and the history that will be told in later years. Employee orientation is usually done by showing the milestones attained along the way, and reliving those moments at company events.
Thus, employee storytelling is needed at a company to mentor new employees, and get them to know about the insides of the company. Importance should be given to work stories as they influence the career of employees, both old and younger ones. The culture you want to create depends on it, and it is a significant component in employee orientation and maintaining good reputation. Make work and employee stories a significant component in new employee orientation. Finally, your employee stories are part of the recruiting and retaining message that every employer of choice needs to cherish.3